Did Super Size Me hurt McDonald's?

Did Super Size Me hurt McDonald's?

In the film, film-maker Morgan Spurlock put on 27lb and saw his cholesterol and blood pressure rise after eating nothing but McDonald's hamburgers for a month. The film, made for £50,000, was a surprise hit in the US, making £6m.

How did McDonald's React To Super Size Me?

How did McDonald's React To Super Size Me? The calm, rationed approach contrasts strongly with McDonald's response to the movie in the US. While the UK ad describes the film as “slick” and “well-made”, McDonald's in the US called it “a gross-out movie” and responded with an agressive PR campaign.

How long did he eat McDonald's on Super Size Me?

30 days Ryan Williams, 29, a postman from Cheltenham, Gloucestershire, decided to undertake the fast food diet to disprove the 2004 documentary Super Size Me - which sees Morgan Spurlock eat nothing but McDonald's for 30 days and gain 24lbs.

What was the purpose of Supersize Me?

In 2002, director Morgan Spurlock subjected himself to a diet based only in McDonald's fast food three times a day for thirty days and without working out. His objective was to prove why most of the Americans are so fat, with many cases of obesity.

Why did McDonald's stop super size?

The longtime whipping boy of nutritionists and dieticians has started phasing out its trademark "super-size" fries and drinks in its U.S. restaurants as part of an effort to simplify its menu and give customers choices that support a balanced lifestyle, a company spokesman said yesterday.

How much money did Morgan Spurlock make from Super Size Me?

It took Spurlock 14 months to return to his normal weight. Ultimately, the film was a huge commercial success, grossing $22 million on a budget of $65,000....Morgan Spurlock Net Worth.

Net Worth:	$5 Million
Gender:	Male
Height:	6 ft 1 in (1.87 m)

Why did McDonald's stop supersizing?

The longtime whipping boy of nutritionists and dieticians has started phasing out its trademark "super-size" fries and drinks in its U.S. restaurants as part of an effort to simplify its menu and give customers choices that support a balanced lifestyle, a company spokesman said yesterday.

Why did McDonald's stop Supersize?

Supersized fries and drinks weren't making them as much money as they hoped, so they took the option off the menu. ... “The driving force here was menu simplification,” McDonald's spokesman Walt Riker said back in 2004.

Why did they stop supersizing?

The hamburger giant has started phasing out its trademark Supersize fries and drinks in its U.S. restaurants as part of an effort to simplify its menu and give customers choices that support “a balanced lifestyle,” a company spokesman said Tuesday. Hold the fries — at least the super-sized version.

Why did McDonald's stop offering super size meals?

• When Morgan Spurlock named his expose film on the physical consequences of the fast food industry Super Size Me, it forever linked McDonald's trademark option with weight gain and a whole slew of health issues. But spokesperson Walt Riker said (via CBS News) that the film had nothing to do with the disappearance of Supersizing.

Where did the McDonald's Super Size Me commercial come from?

• Internationally, Super Size Me was a major success in the box office of Australia. McDonald's in Australia responded with an advertising campaign that included three elements: two advertisements for TV and one produced to be shown in movie theaters.

When did McDonald's make French fries supersized?

• The phrase was particularly used by McDonald's restaurants to upsize their French fries and soft drinks to an extra-large size. In the United States, McDonald's introduced the supersized option in April 1992.

Why was McDonald's sued by Wendy's and Burger King?

• Also in 2002, a man from the Bronx sued not just McDonald's but KFC, Wendy's, and Burger King as well, saying (via ABC News) that they had never disclosed just how bad their food was, and it led to his weight issues and ultimately his heart attack.