How do UTM tags work?

How do UTM tags work?

What Is a UTM Tag? A UTM code is a snippet of text you can attach to the end of a URL in order to track a source, medium, and campaign name. When you attach a UTM tag to a URL, Google Analytics will tell you where your searchers are coming from and what campaign brought them to your site.

Why are my UTM tags not working?

There can be several reasons why they might not be working properly. Here are some of the most common ones: 1) Sometimes UTM tags get stripped from your URL by redirects before hitting your site. 2) Your syntax may not be correct in your tagged URL.

What can be added to UTM tags?

A UTM code is a snippet of simple code that you can add to the end of a URL to track the performance of campaigns and content. There are 5 variants of URL parameters you can track - source, medium, campaign, term and content.

How do I test a UTM tag?

To test your UTM parameters, enter the tagged URL into your browser and see what happens.

1. During HTTP to HTTPS redirect, UTM parameters are not passed in this case.
2. It's not a good idea to use “cpc” as a medium by default when tagging social media campaigns.

What is the purpose of UTM?

The UTM codes are small text fragments, that are added at the end of an URL. Their main objective is to help keep track of the success of your website and all the visitors it has. The UTM code can be seen as a supplement for the URL. So you might find long URLs with one or more UTMs.

What is a UTM used for?

UTM or Urchin Tracking Module is a simple code that can be attached to any URL to generate Google Analytics data for digital campaigns. Specific to Google Analytics, UTM helps track the progress of the campaign on all online platforms.

Do UTM codes expire?

The default for sessions is 30mins and campaign expires after 6 months. Here is documentation on how UTM parameters match up to GA data. You can usually find these under the Acquisition section of reports in GA.

What is a UTM URL?

UTM or Urchin Tracking Module is a simple code that can be attached to any URL to generate Google Analytics data for digital campaigns. Specific to Google Analytics, UTM helps track the progress of the campaign on all online platforms.

What's a UTM code?

Definition: UTM codes are one of the ways to track performance from any digital marketing campaign. UTM or Urchin Tracking Module is a simple code that can be attached to any URL to generate Google Analytics data for digital campaigns. ... A common utilisation of a UTM code is to create a unique URL for each campaign.

What is UTM in social media?

What are UTM parameters? UTM parameters are just short pieces of code that you can add to links — for example, the links you share in your social posts. They include information about the link's placement and purpose, making it easier to track clicks and traffic from a specific social media post or campaign.

What is UTM tagging in Google AdWords?

• UTM tracking is a tagging convention for URLs that let you analyze where your users are coming from. If you look on the URLs you click from most marketing email or banner ads, you'll see UTM tagging.

How important are UTM tags in digital marketing?

• UTM tags are pieces of code you attach to the end of a URL to provide richer information about where that traffic is coming from. When clicked, these variables send signals to Google Analytics allowing you to better understand how your digital marketing strategy is performing.

What are UTM parameters?

• UTM parameters. Urchin Tracking Module (UTM) parameters are five variants of URL parameters used by marketers to track the effectiveness of online marketing campaigns across traffic sources and publishing media. They were introduced by Google Analytics' predecessor Urchin and, consequently, are supported out-of-the-box by Google Analytics.

What is an UTM link?

• UTM tracking links are URLs that have several pieces of code attached to them - called UTM parameters - that ultimately help you track each link in great detail. To give you an example of what a UTM tracking link looks like, it's something like this: