How big was Amazon Prime Day 2020?

How big was Amazon Prime Day 2020?

$11 billion Total online retail sales in the United States during Amazon's 48-hour Prime Day surpassed $11 billion — 6.1% higher than overall e-commerce transactions generated by the 2020 event, according to Adobe Analytics data.

How much did Amazon Prime day make 2020?

Amazon's gross merchandise sales on Prime Day, held June 21 to 22 this year, totaled $11.19 billion worldwide, up 7.6% from $10.39 billion on Oct. 13 , according to estimates from Digital Commerce 360.

What is so big about Amazon Prime Day?

“One of the main drivers of Amazon's success with Prime Day is its ability to create a perception of scarcity,” Mishra said. “Deals may or may not be outstanding, but they invariably disappear in a short time. ... “As it has done in past years, it will only lead to bigger market share for Amazon.”

Is prime Day bigger than Cyber Monday?

Boosted by the pandemic, when many people were unable or unwilling to go to brick-and-mortar stores, Cyber Monday 2020 took in $10.84 billion in just one day, according to the study. ... Prime Day came in third at $5.2 billion, which was just a hair more than Thanksgiving Day sales of $5.1 billion.

How successful was Amazon Prime Day 2020?

Digital Commerce 360 estimates Amazon's sales on Prime Day hit $11.19 billion globally over the two-day period spanning June 21 and June 22, up 7.6% during the 48-hour event in October 2020 when sales reached $10.39 billion.

Was there a prime day in 2020?

We're excited to announce that Prime Day is back just in time for the holiday season. ... This year's event will take place October 13-14, featuring incredible savings and deep discounts on more than one million deals across every category.

How much did people spend on prime Day?

Most consumers spent $100+ on Amazon during sales event More than half of consumers—54%—spent more than $100 on Amazon during Prime Day and a quarter spent more than $250, according to a Digital Commerce 360 survey of 505 online shoppers on June 23.

Was prime Day 2021 a success?

2021 Prime Day Wins [Experts Share Their Most Successful Marketing Campaigns] ... According to Adobe Analytics data, total online retail sales in the United States during Amazon's 48-hour Prime Day surpassed $11 billion — 6.1% higher than overall e-commerce transactions generated by the 2020 event.

How much did Amazon make on Amazon Day?

Digital Commerce 360 estimates Amazon's sales on Prime Day hit $11.19 billion globally over the two-day period spanning June 21 and June 22, up 7.6% during the 48-hour event in October 2020 when sales reached $10.39 billion.