Is Sony losing on PS5?
Is Sony losing on PS5?
Sony's chief financial officer, Hiroki Totoki, has this week confirmed that the company's $499 PS5 console is no longer selling at a loss. ... In other good news, Totoki confirmed that Sony has managed to order enough chips to hit its console sales target for Ma.
How much money did Sony make off PS5?
The fourth-quarter figures bring the overall PlayStation business to a total operating profit of 342.2 billion yen ($3.14 billion) for the 2020 financial year — a record for Sony. Sony's last earnings report revealed that the company had shipped 4.5 million PS5 units worldwide through the end of 2020.
Is the PlayStation 5 selling at a loss?
- The PlayStation 5 hardware is selling at a loss. The PS5 is $500, and the PS5 Digital Edition is $400. And while that is a lot of money, it’s not enough to cover what it costs to produce the system. Now, the PS5:DE does drag down the average sales price of the PS5 overall. So that “strategic price point” is probably somewhere between $460 and $490.
How much does it cost to make a PS5?
- So that “strategic price point” is probably somewhere between $460 and $490. So the PS5 costs more than that to produce. It’s not surprising that Sony is taking a loss on hardware. Microsoft confirmed it is doing the same thing with Xbox Series X/S.
How much did Sony lose on the PS4?
- However, IHS estimated it lost over $300 on each 20GB console and $240 on each 60GB console. The firm also claimed Microsoft ( NASDAQ:MSFT) lost about $130 on each Xbox 360 sold. Sony launched the PS4 at $3, and IHS estimated the console cost $381 to build.
Why does Sony have to pay more for PS5?
- It’s not going to sit on any components for long. Once it burns through its current stock, Sony will have to go back to TSMC and pay the higher price for PS5 processors. Memory prices are also going up, so Sony may have to start paying more for the PS5’s GDDR6.
